CBA Private - Success is Personal
Client • Commonwealth Bank - Private Agency • GHO Sydney
Role • Concept, Illustration, Storyboards, Motion Design
Stepping out of the box.
I had the challenge of developing a unique illustration style for the Private sector of Commonwealth Bank. The current brand style was considered inappropriate for the CBA Private customers. The challenge was to develop something more lux without completely abandoning the principles of the main brand style.
I then created an animation for use on their website and internal comms.