CBA Private - Success is Personal

Client • Commonwealth Bank - Private     Agency • GHO Sydney

Role • Concept, Illustration, Storyboards, Motion Design

Stepping out of the box.

I had the challenge of developing a unique illustration style for the Private sector of Commonwealth Bank. The current brand style was considered inappropriate for the CBA Private customers. The challenge was to develop something more lux without completely abandoning the principles of the main brand style.

I then created an animation for use on their website and internal comms.