PetSure - Explainers

Client • PetSure Agency • GHO Sydney

Illustrator • Eileen Bartolo Role • Motion Direction, Motion Design, Sound Design

The brand behind pet insurance.

My good friends from GHO got in touch about collaborating on a series of explainer films for PetSure, Australia’s only dedicated pet insurance underwriter. They are the name behind 90% of Australia’s pet insurance brands - such as AAMI, Woolworths, RSPCA, Petbarn, Guide Dogs, Medibank, Bupa and HCF.


The brief was simple. Bring GHO’s in-house storyboard to life with quirky animation that heroes Charlie the Dog. Delivering PetSure’s customers an educational experience that answers a few of the frequently asked questions. Built as a motion system that allows for multiple businesses to easily adopt the animation for their brand. Topping it off with a sound landscape.